INSTORE, a publication focusing on the retail jewelry business, took home one of the highest honors in business publishing, winning best single issue in its category at the Jesse H. Neal National Business Journalism Awards from American Business Media on Friday.
Often referred to as "the Pulitzer Prize of business journalism," the renowned awards honor editorial excellence in business-to-business publications.
INSTORE was honored with a Neal Award for Best Single Issue of a Magazine in the Class B category (publications between $3,000,000 and $7,000,000 in gross advertising/circulation revenue).
The judging panel, chaired by Paul Maidment of Bystander Media, selected 40 Neal Award winners out of 120 finalists from an original 725 entries.
The panel picked INSTORE's October 2011 "Big Survey" edition as its category winner. The centerpiece of that issue was a survey of more than 600 jewelers, who were asked business questions about their store, customers, staff, salaries and inventory, mixed with more personal questions about business decisions they regret, what music pumps them up to work, and by what date on the calendar are they usually fed up with Christmas hype.
"We couldn't be happier to have earned the Neal," said SmartWork Media Group Editorial Director David Squires. "For a business publication, I can't think of a bigger honor. It's a testament to the amazing creative team we have built here. I've always known they were the best. But now we've got an award that proves it."
"I am extremely proud of our editorial staff," said Dan Kisch, SmartWork Media Publisher. "The award for the best single issue is especially gratifying because it takes the best efforts of the full editorial team to achieve."