INSTORE magazine's eighth annual SMART Jewelry Show opened at Chicago's Navy Pier today. Highlights at this year's show include:
Also new at this year's SMART Show: the floor plan and day pattern.
"Meeting vendors is the number one reason jewelers love coming to The SMART Show," says Jim Reed, show director. "With that in mind, we adjusted this year's floor plan to encourage more interaction between retailers and exhibitors throughout the show."
Changing the show's day pattern to Sunday - Tuesday is another move that gives key decision makers more time on the show floor and helps buyers maximize the number of exhibitors they visit.
And with the day shift, this year's pre-show education conference took place on Saturday, April 16. Several hundred jewelers sharpened their industry know-how with 40 sessions covering the art of bridal sales, new merchandising innovations, delivering an engaging online experience and more. In a special lunch session, wedding industry expert Alan Berg showed retailers how the often-scary review sites can generate business-building testimonials that increase a store's online reputation and boost sales.
Additional education opportunities are available throughout the show with keynote sessions at 8:30 a.m. each day, as well as hands-on SMART Stations and mini conferences in the Experience Areas on the show floor.
The 2017 SMART Show will take place on Sunday, April 2, to Tuesday, April 4, with a full day of education on Saturday, April 1.