INSTORE and INDESIGN Magazines Win Big
Recognized for quality content and design in B2B publishing awards
04 AUGUST 2015, NEW YORK, USA
SummarySmartWork Media won four awards in the 2015 Tabbie Awards, an annual event that recognizes the best in B2B publishing. Competing against more then 400 entries, SmartWork Media's publications claimed three golds, one silver and a top-25 finish.
SmartWork Media won four awards in the 2015 Tabbie Awards, an annual event that recognizes the best in B2B publishing. Competing against more then 400 entries, SmartWork Media's publications claimed three golds, one silver and a top-25 finish.
“These latest wins are particularly exciting since, in addition to our team awards, one of our longest-term team members as well as one of our newest were honored individually,” said David Squires, group editorial director of SmartWork Media. “To me, that’s a gratifying recognition of our present accomplishments that also points to even more great work in the future.”
To date, SmartWork Media's publications have won 78 awards, with INSTORE magazine responsible for 52 of those.
"Our mission is give our readers content that's incredibly valuable and a joy to consume," said Dan Kisch, SmartWork Media’s publisher. "These awards are a big win for our team, our advertisers, and, most importantly, our readers."
This year, INSTORE and INDESIGN each claimed two awards, including:
Feature Article - Gold: INSTORE, December 2014, "Super Jewelers" by Trace Shelton.
Judging comment: "'Super Jewelers' is beautifully designed, creative, and targeted to the audience. The magazine was able to take a mundane topic and turn it into a colorful feature splash that is certain to pull in its readers."
Department - Gold: INDESIGN, "Customer Types" by Cindy Edelstein.
Judging comment: "'An easy department to read with nice graphics/illustrations and photos, as well as a number of entry points to grab the reader's attention. Useful and light reading as well."
How-To Article - Gold: INDESIGN, March/April 2014, "Get Lined Up" by Trace Shelton.
Judging comment: "'Good bold visible numbers/questions, lots of images to balance the text and good reporting. Useful and relevant."
Opening Page or Spread - Silver: INSTORE, November 2014, "Holiday Q&A" by Mar Jefferson Go.
Judging comment: "Whenever a designer attempts to mesh a historic reference or style with a crisp, modern layout -- they're taking a gamble. It's a gamble which can come off as hackneyed or trite; however, when it's done successfully, the result is a captivating work which the viewer takes time to absorb and demonstrates the role and value of the creative side of the b2b world. That's what has been accomplished in this instance -- excellent work."
Best Single Issue - Top 25: INSTORE, September 2014
Presented by Trade, Association and Business Publications International (TABPI), the 12th iteration of the editorial and design competition was open to English-language B2B publications worldwide, published at least quarterly. Complete results, along with selected comments from the judges and samples of the winning entries, are available at www.tabpi.org.
David SquiresGroup Editorial Director
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About SmartWork Media
SmartWork Media produces market-leading media products for retailers in the jewelry and eyecare industries. Over the last decade, SmartWork Media's business publications have earned more than 65 national and international awards, including a Jesse H. Neal Award. Products include INSTORE magazine (serving more than 22,000 North American jewelers) and INVISION magazine for eye care professionals. SmartWork Media is based in New York, NY.